1. Lin, Bertrand M.T.
  2. Liu, Duen-Ren
  3. Tsai, Min-Jen
  4. Li, Yung-Ming
  5. Ku, Cheng-Yuan
  6. Chen, Po-An
  7. Chuang, Yung-Ting

Li, Yung-Ming

Distinguished Professor

Office

Management Building.2 MB315

Extension

57414

E-mail

yml@nycu.edu.tw

Laboratory

IEBI Lab - Information Economics and Business Intelligence Lab

IEBI Lab - Information Economics and Business Intelligence Lab

Office:Management Building.2 MB211

Extension:57427

Research

Internet Economics

Electronic Commerce

Business Intelligence

Courses

Electronic Commerce

Business Intelligence

Internet Economics

Academic Background

  • Ph.D. in Information Systems,University of Washington, Seattle (2001~2005)
  • M.S. in Computer Science,University of Southern California, Los Angeles(1991~1992)
  • B.S. in Computer & Information Science,National Chiao Tung University, Taiwan (1984~1988)

Curriculum Vitae

  • Assistant Professor, Associate Professor, Professor, Director of Institute of Information Management, National Chiao Tung University
  • Research and Teaching Assistant, Michael G. Foster Business School, University of Washington
  • Co-founder and Technology Strategy Consultant, KEYNet/KEYCTTI
  • Lecturer, Information Management and Communication, Kao Yuan University
  • Software Engineer, Institute of Information Industry
  • Associate Editor, Electronic Commerce Research and Applications (SCI/SSCI)
  • Associate Editor, Information & Management (SSCI)
  • Associate Editor, Information Technology and Management (SSCI)
  • Area Editor, Journal of E-Business (TSSCI)
  • Area Editor, Journal of Management & Systems (TSSCI)
  • Area Editor, Sun Yat-Sen Management Review (TSSCI)

Research

  • Internet Economics
  • Electronic Commerce
  • Business Intelligence
  • Peer-to-Peer Networks
  • Digital Supply Chains
  • Social Computing

Courses

  • Electronic Commerce
  • Business Intelligence
  • Internet Economics

Journal Paper

  • 1.“A Collective Portfolio Selection Approach for Investment Clubs,” with L.-F. Lin, and M.-C Hung, Information & Management, forthcoming, 2023 (SSCI)
  • 2.“A Social Selection Mechanism for Sports Betting Market,” with C.-Y. Hsieh, and S.-N. Fan, Decision Support Systems, forthcoming, 2023 (SCI)
  • 3.“A Social Discovery Mechanism for Endorsing Investors in Equity Crowdfunding,” with C.-Y. Hsieh, and W.-Z. Zeng, Decision Support Systems, Vol. 176, 114049, 2024 (SCI)
  • 4.“A Social Diagnosis Mechanism for Healthcare Knowledge Sharing” with L.-F. Lin, and Y.-C. Lin, Journal of Information Sciences, forthcoming, 2023 (SCI).
  • 5.“A Social Mechanism for Healthcare Consulting Recommendation” with L.-F. Lin, J.-L. Li, and W.-C. Chiang, Information Systems, Vol. 116, 2023 (SCI).
  • 6."A Social Investing Approach for Portfolio Recommendation” with L.-F. Lin, C.-Y. Hsieh, and B.-S. Huang, Information & Management, 2021 (SSCI), forthcoming.
  • 7."An Appraisal Mechanism for a Social Marketplace,” with L.-F. Lin and M.-Y. Lien, Information & Management, 2021 (SSCI), forthcoming.
  • 8."A Social Mechanism for Task-oriented Crowdsourcing Recommendations,” with C.-Y. Hsieh, L.-F. Lin and C.-H. We, Decision Support Systems, Vol. 141, 113449, 2021 (SCI)
  • 9."An Efficient Approach to Identify Social Disseminators for Timely Information Diffusion” with L.-F. Lin, Vol. 544 (12) pp 78-96, Information Sciences, 2021 (SCI).
  • 10."A Social Recommendation Approach for Reward-based Crowdfunding Campaigns” with J. H. Liou, Y.-W. Li, Information & Management, Vol. 57 (7), 103246, 2020 (SSCI).
  • 11."A Social Fundraising Mechanism for Charity Crowdfunding” with J.D. Wu, C.Y. Hsieh, J. H. Liou, Decision Support Systems, Vol. 129, 113170, 2020 (SCI)
  • 12."Diffusing Mobile Coupons with Social Endorsing Mechanism,” with J.H. Liou, C.-Y. Ni, Decision Support Systems, Vol. 117, pp 87-99, 2019 (SCI)
  • 13."Contracting Models for P2P Content Distribution,” with H. Ghasemkhani, K. Moinzadeh, Y.Tan, Production and Operations Management, Vol. 27(11) pp1940-1959, 2018 (SCI)
  • 14."Quality of Service Based Pricing Schemes for Content Sharing in Peer-to-Peer Networks,” with P. De, L. Hao, and Y. Tan, Production and Operations Management, Vol. 26 (8) pp1427-1443, 2017 (SCI)
  • 15."A Diffusion Path Planning Mechanism for Social Marketing,” with C.-Y., Lai and L.-F. Lin, Information & Management, Vol. 54 (5) pp 638-650, 2017 (SSCI)
  • 16."A Social Referral Appraising Mechanism for the e-Marketplace,” with C.-Y., Lai and L.-F. Lin, Information & Management, Vol. 54 (3) pp 269-280, 2017 (SSCI)
  • 17."A Social Route Recommendation Mechanism for Store Shopping,” with L.F. Lin and C.C. Hou, Decision Support Systems, Vol. 94 pp 97-108, 2017 (SCI)
  • 18."A Social Endorsing Mechanism for Target Advertisement Diffusion,” with L.F. Lin and W.- H. Wu, , Information & Management, Vol. 52 (8), pp 982-997, 2015 (SSCI)
  • 19."Enhancing Targeted Advertising with Social Context Endorsement” with L-F Lin and S-W Chiu, International Journal of Electronic Commerce, Vol. 19 (1), pp 99-128, 2014 (SSCI)
  • 20."Design to Lure: the Cognitive Landscape Perspective,” with Y.-S. Yeh, Information & Management, Vol. 51 (8), pp 995-1004, 2014 (SSCI)
  • 21."Creating Social Intelligence for Product Portfolio Design,” with H.-M Chen, J.-H. Liou, L.-F. Lin, Decision Support Systems, Vol. 66, pp 123-134, 2014 (SCI)
  • 22."A Recommender Mechanism for Social Knowledge Navigation in an Online Encyclopedia,” with L.-F. Lin, and Y.-H. Lin, Information Processing & Management, Vol. 50 (5), pp 634–652, 2014 (SSCI)
  • 23."A Social Recommender Mechanism for Location-Based Group Commerce”, with C.-L. Chou. and L.-F. Lin, Information Sciences, Vol. 274, pp 125-142, 2014 (SCI)
  • 24."A Social Appraisal Mechanism for Online Purchase Decision Support in the MicroBlogosphere” with C.-Y., Lai, Decision Support Systems, Vol. 59, pp 190–205, 2014 (SCI)
  • 25."Analyzing Integration of WiMax and WiFi Services: Bandwidth Sharing and Channel Collaboration,” with J.-H. Jhang-Li, Decision Sciences, Vol. 44 (6), pp 1059-1090, 2013 (SSCI)
  • 26."Self-Organized Formation and Evolution of Peer-to-Peer Networks,” with Y. Tan and P. De, INFORMS Journal on Computing, Vol. 25 (3), pp 502-516, 2013 (SCI)
  • 27."Recommending Social Network Applications via Social Filtering Mechanism,” with H.-W. Hsiao and Y.-L., Lee, Information Sciences, Vol. 239 (1), pp 18-30, 2013 (SCI)
  • 28."A Social Recommender Mechanism for E-Commerce: Combining Similarity, Trust, and Relationship,” with J.- D. Wu and C.-Y., Lai, Decision Support Systems, Vol. 55 (3), pp 740- 752, 2013 (SCI)
  • 29."Deriving Market Intelligence from Microblogs”, with T.-Y. Li, Decision Support Systems, Vol. 55 (1), pp 206-217, 2013 (SCI)
  • 30."A Diffusion Mechanism for Social Advertising over Microblogs,” with Y.-L. Shiu, Decision Support Systems, Vol. 54 (1), pp 9-22, 2012 (SCI)
  • 31."A Social Recommender Mechanism for Improving Knowledge Sharing in Online Forums,” with T.-F. Liao and C.-Y., Lai , Information Processing & Management, Vol. 48 (5), pp 978-994, 2012 (SSCI)
  • 32."Online Social Advertising via Influential Endorsers,” with Y.-L., Lee and N.-J. Lien, International Journal of Electronic Commerce, Vol. 15 (3), pp 119-153, 2012 (SSCI)
  • 33."Analysis of Emerging Technology Adoption for the Digital Content Market,” with B.-H. Jin, Information Technology and Management, Vol. 13 (3), pp 149-165, 2012 (SSCI)
  • 34."Analysis of Pricing Strategies for Community-based Group Buying:The impact of Competition and Waiting Time,” with J.-H. Jhang-Li, T.-K. Hwang, P.-W. Chen, Information Systems Frontier, Vol. 14 (3), pp 633-645,2012 (SCI)
  • 35."Discovering influencers for Marketing in the Blogoshpere,” with C.-Y, Lai, C.-W. Chen, Information Sciences, Vol. 181 (23), pp 5143-5157, 2011. (SCI).
  • 36."Analyzing Online B2B Exchange Markets: Asymmetric Cost and Incomplete Information,” with J.-H. Jhang-Li, European Journal of Operational Research, Vol. 214 (3), pp 722-731, 2011. (SCI)
  • 37."Building a Qualitative Recruitment System via SVM with MCDM Approach,” with C.-Y. Lai and C.-P. Kao, Applied Intelligence, Vol 35, pp75–88, 2011. (SCI)
  • 38."Pricing Digital Content Distribution Over Heterogeneous Channels,” Decision Support Systems, Vol. 50 (1), pp 243-257, 2010. (SCI)
  • 39."Pricing Peer-Produced Service: Quality, Capacity, and Competition Issues,” with Y.-L., Lee, European Journal of Operational Research, Vol. 207 (3), pp 1658-1668, 2010. (SCI)
  • 40."Knowledge Sharing in Communities of Practice: A Game Theoretic Analysis” with J.-H. Jhang-Li, European Journal of Operational Research, Vol. 207 (2), pp 1052-1064, 2010. (SCI)
  • 41."Identifying Influential Reviewers for Word-of-Mouth Marketing,” with C.-H. Lin and C.-Y. Lai, Electronic Commerce Research and Applications, Vol. 9, pp 294–304, 2010. (SSCI)
  • 42."Increasing Trust in Mobile Commerce through Design Aesthetics,” with Y.-S. Yeh, Computers in Human Behavior, Vol. 26 (4), pp 673-684, 2010. (SSCI)
  • 43."Reward Mechanisms for P2P VoIP Networks,” with J.-H. Jhang-Li. and D.-Y. Cheng, Information Technology and Management, Vol. 11 (2), pp 91–105, 2010. (SSCI)
  • 44."Pricing Schemes for Digital Content with DRM Mechanisms,” with C.-H. Lin, Decision Support Systems, Vol. 47 (4), pp528-539, 2009. (SCI)
  • 45."Building Mobile Trust: Contribution from Quality and Satisfaction,” with Y.-S. Yeh., Online Information Review, Vol. 36 (3), pp 1066-1086, 2009. (SSCI)
  • 46."Pricing Display Ads and Contextual Ads: Competition, Acquisition, and Investment,” with J.- H. Jhang-Li, Electronic Commerce Research and Applications, Vol. 8 (1), pp 16-27, 2009. (SSCI)
  • 47.”A Synthetical Approach for Blog Recommendation: Combining Trust, Social Relation, and Semantic Analysis," with C.-W. Chen, Expert Systems with Applications, Vol. 36 (3), pp 6536-6547, 2009. (SCI)
  • 48."TREPPS: A Trust-based Recommender System for Peer Production Services,” with C.-P. Kao, Expert Systems with Applications, Vol. 36 (2), pp 3263-3277, 2009. (SCI)
  • 49."Search Location-Dependent Data in Broadcasting Environment,” with L.-F. Lin, Autosoft Journal-Intelligent Automation & Soft Computing, Vol. 15 (3), pp 455-472, 2009. (SCI)
  • 50."Analysis of Scale Effects in Peer-to-Peer Networks,” with Y. Tan and Y.-P. Zhou, IEEE/ACM Transactions on Networking, Vol. 16 (3), pp 590-602, 2008. (SCI)
  • 51."Auditing and Provision Strategies of Utility Computing Service: A Game Theoretic Perspective,” with Y.-L., Lee, Journal of Information Management, Vol. 14 (S), pp 239-260, 2007. (TSSCI)
  • 52.“Analyzing Performance and Incentives for Peer-Contributed Content Networks,” with Y.-S. Yeh
  • 53.“Operating Peer-Produced Service: Efficientization and Monetization,” with Y.-L., Lee
  • 54.“Landscape Preference toward the Development of E-Loyalty in E-Service Context,” with Y.S. Yeh
  • 55.“A Social Referral Mechanism for Contextual Mobile Advertising,” with L.-F. Lin and Q. Pan
  • 56.“Social Event-Driven Location-based Commerce,” with Z.- W. and L.-F. Lin

Conference Paper

  • 1.“A Social Appraisal Mechanism on Patients’ Health Decision” W.-C. Chiang , J.-H. Liou and Y.-M. Li, Pre -ICIS Workshop on e-Business (WeB 2023), Hyderabad, India , December, 2023.
  • 2.“A Collective Opinion Mechanism for Crowdfunding Recommendation” B.-H. Jin, K. Sanamlao,Y.-M. Li. Proc. 29th Americas Conference on Information Systems (AMCIS 2023), Panama City, Panama, August 2023.
  • 3.“A Chat-based personal recommendation mechanism with opinion intelligence,” Y.-M. Li, C.Y. Hsieh, C.-C. Hsu , Proc. 29th Americas Conference on Information Systems (AMCIS 2023), Panama City, Panama, August 2023
  • 4.“Exploring the Role of Social Identity and Semantic Traits in the Success of the Creator Economy” T.-Y. Wu, Y.-M. Li, Proc. 14th IIAI International Congress on Advanced Applied Informatics (ESKM 2023), Koriyama, Japan, July, 2023.
  • 5.“A Social Capital-Based NFT Collection Recommendation Mechanism,” S.-C. Wang, Y.-M. Li, Proc. 14th IIAI International Congress on Advanced Applied Informatics (ESKM 2023), Koriyama, Japan, July, 2023.
  • 6."A Social Intelligence Mechanism for Information Security Alerts Recommendation,” P. Kuo, Y.-M. Li, Proc. 14th IIAI International Congress on Advanced Applied Informatics (ESKM 2023), Koriyama, Japan, July, 2023.
  • 7.“Supervised Machine Learning Based Anomaly Detection in Online Social Networks“, C.-L. Che, T-K Hwang, Y.-M. Li, Proc. 11th World Conference on Information Systems and Technologies (WorldCIST 2023), Pisa, Italy, April, 2023.
  • 8.“Analysis of the characteristics of different peer-to-peer risky loans “, B.-H. Jin, Y.-M. Li, K.-T Ho Proc. 11th World Conference on Information Systems and Technologies (WorldCIST 2023), Pisa, Italy, April, 2023.
  • 9.“Machine Learning Detection for Financial Statement Fraud “, T-K Hwang, W.-C. Chen, W.-C. Chiang, Y.-M. Li,, Proc. 10th World Conference on Information Systems and Technologies (WorldCIST 2022), Budva, Montenegro, April, 2022.
  • 10.“Fashion Recommendation with Compatibility and Trends”, C.-Y. Hsieh, Y.-M. Li, Proc. 14th International Conference on Computer Science and Information Technology (ICCSIT 2021), Paris, France, October, 2021.
  • 11.“Analysis of Factors Affecting Backers’ Fundraising on Reward-based Crowdfunding “, B.-H. Jin, Y.-M. Li, Proc. 8th World Conference on Information Systems and Technologies (WorldCIST 2020), Budva, Montenegro, April, 2020.
  • 12.“A Hybrid Learning Approach for Information Anomaly Detection”, C.-L. Che, Y.-M. Li, Proc. International Conference on Library and Information Science (LIS 2020), Osaka, Japan, January, 2020
  • 13.“Fashion Recommendation with Social Intelligence on Personality and Trend,” C.-Y. Hsieh, Y.- M. Li, Proc. 10th International Conference on E-Service and Knowledge Management (ESKM 2019), Toyama, Japan, July, 2019.
  • 14.“Detecting Spam Reviews for Improving House Sharing Recommendation,” Y.-C. Chuang, Y.- M. Li, Proc. 10th International Conference on E-Service and Knowledge Management (ESKM 2019), Toyama, Japan, July, 2019.
  • 15.“A Social Recommendation Mechanism for P2P Currency Exchange L.-F. Lin , Y.-M. Li, Proc. 10th International Conference on E-Service and Knowledge Management (ESKM 2019), Toyama, Japan, July, 2019.
  • 16.“'Design of a Social-Based Recommendation Mechanism for Peer-to-Peer Insurance”, with J. H. Liou T.-K. Hwang, S.N. Wu, Y.-M. Li, Proc. 11th Workshop on Applications of Knowledge-Based Technologies in Business (AKTB 2019), Seville, Spain, June 2019.
  • 17.“Co-insurance Group Formation Mechanism for P2P Insurance, T.-K. Hwang, Y.-M. Li, S.N. Wu, Proc. 11th International Conference on Informatics and Systems (INFOS 2018), Cairo University, Egypt.
  • 18.“A Social Recommendation Mechanism for Peer-to-Peer Lending,” T.-K. Hwang, Y.-M. Li, J.-F. Wan, Proc. 24th Americas Conference on Information Systems (AMCIS 2018), New Orleans, USA, August 2018.
  • 19.“Study on Crowdfunding Patterns and Factors in Different Phases. B.-H. Jin, Y.-M. Li, Z.-W. Li. Proc. 24th Americas Conference on Information Systems (AMCIS 2018), New Orleans, USA, August 2018.
  • 20.“Feasibility and Development Analysis of P2P Online Lending Platforms in Taiwan “, B.-H. Jin, Y.-M. Li, T.-W. Liu:, 6th World Conference on Information Systems and Technologies (WorldCIST 2018), Naples, Italy, March, 2018.
  • 21.“Mobile Sharing Platform Operation Model and System Dynamic Analysis: Uber and Taiwan Taxi as Examples”, T-K Hwang, B-H Jin, Y.-M. Li, S-J Lee, 6th World Conference on Information Systems and Technologies (WorldCIST 2018), Naples, Italy, March, 2018
  • 22.Social Recommendation Mechanism for Enhancing O2O Commerce”, L.-F. Lin Y.-M. Li, Q.Pan, Proc. 8th International Conference on E-Service and Knowledge Management (ESKM2017), Hamamatsu, Japan, July, 2017.
  • 23.“A Social Recommendation Mechanism for Crowdfunding”, Y.-M. Li, J.-H. Liou, Y.-W. Li,Proc. 9th Workshop on Applications of Knowledge-Based Technologies in Business (AKTB2017), Poznan, Poland, June, 2017.
  • 24.“A Social Endorsing Mechanism for Mobile Coupons”, Y.-M. Li, J.-H. Liou, C.Y. Ni, Proc.15th Workshop on e-Business (WeB 2016), Dublin, Ireland, December, 2016.
  • 25.“Analysis of Monetizing Strategies for Crowd-Sourced Content Platform”, T.-K. Hwang, Y.-M. Li, Proc. 15th Workshop on e-Business (WeB 2016), Dublin, Ireland, December, 2016.
  • 26.“A Social Recommendation Mechanism for Social Fundraising”, Y.-M. Li, J.-D. Wu, Proc. 20th Pacific Asia Conference on Information Systems (PACIS 2016), Chia-Yi, Taiwan, June, 2016.
  • 27.“A Appraisal Mechanism for Social Marketplace”, L.- F. Lin, Y.-M. Li, M.-Y. Lien, Proc. 24th European Conference on System (ECIS 2016), Istanbul, Turkey, June, 2016.
  • 28.“The Role of Information, Experience and Participation in Building Brand Equity on Social Media”, B-H Jin, Y-M Li,:4th World Conference on Information Systems and Technologies, (WorldCIST 2016). Recife, PE, Brazil, March, 2016.
  • 29.“A Nearby Expert Discovering Mechanism: For Social Support”, T-K Hwang, Y-M Li, B-H Jin, 4th World Conference on Information Systems and Technologies, (WorldCIST 2016). Recife, PE, Brazil, March, 2016.
  • 30.“A Contextual Group Recommender Mechanism for Location-based Service”, L.- F. Lin, Y.-M. Li, T.-K. Hwang, Alvin Chang , Proc. 21th Americas Conference on Information Systems (AMCIS 2015) , El Conquistador Resort, Puerto Rico, August, 2015.
  • 31.“A Social Referral Mechanism for Job Reference Recommendation”, T.-K. Hwang, Y.-M. Li, L.-F. Lin, Y. –T. Fu, Proc. 21th Americas Conference on Information Systems (AMCIS 2015) , El Conquistador Resort, Puerto Rico, August, 2015.
  • 32.“Design of Contextual Local Expert Support Mechanism”. J.-H. Liou, Y.-M. Li, Proc. 17th International Conference on Electronic Commerce (ICEC 2015), Seoul, Korea, August, 2015.
  • 33.“A Strategic Analysis of Digital Publishing Provision”, B.-H. Jin, Y.-M. Li:, Proc. 17th International Conference on Electronic Commerce (ICEC 2015), Seoul, Korea, August, 2015.
  • 34.Social Appraisal Support for Point-of-interest Visiting Decision-making, Proc. 23th European Conference on System (ECIS 2014), Munster, Germany, May, 2015.
  • 35.”Pricing and Competition in Mobile App Market”, N.-Y. Pai, Li, Y.-M., Proc. International Conference on E-Business (ICE-B 2014), Vienna, Austria, July, 2014.
  • 36.“Leveraging Social and Contextual Intelligence for Point-of-Interest Recommendation”, Li, Y.- M., Y.-C. Lin, L.-F..Lin, Proc. 18h Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June, 2014.
  • 37.“A Social Endorsing Mechanism for Location-based Advertising”, Lin, L.-F., Y.-M. Li, Proc. 18h Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June, 2014.
  • 38.“Competing Advertising and Pricing Strategies for Location-based Commerce”, Pai, N.-Y., Y.- M. Li, Proc. 22th European Conference on System Science (ECIS 2014), Tel Aviv, Israel, June, 2014.
  • 39.“Optimal Recommendation and Long-tail Provision Strategies for Content Monetization”, Hwang, T.-K., Y.-M. Li, Proc. 47th Hawaii International Conference on System Science (HICSS-47), Maui, Hawaii, USA, January, 2014.
  • 40.“A Social Referral Mechanism for E-marketplace”, C.-Y. Lai, Li, Y.-M., Proc. 15th International Conference on Electronic Commerce (ICEC 2013),, Turku, Finland, August, 2013. (Best paper award)
  • 41.“A Diffusing Path Planning Mechanism for Marketing Information Propagation over Social Media”, Li, Y.-M., C.-Y. Lai, Proc. 46th Hawaii International Conference on System Science (HICSS-46), Maui, Hawaii, USA, January, 2013.
  • 42.'”Evaluating Disseminators for Time-Critical Information Diffusion on Social Networks”, Li, Y.-M., L.-F. Lin Proc. International Conference on E-Business (ICE-B 2012), p. 251-260 Rome, Italy, July, 2012
  • 43.“Analyzing The Pricing Models for Outsourcing Computing Service”, Li, Y.-M., C.-L. Chou,, Proc. 16h Pacific Asia Conference on Information Systems (PACIS 2012), Ho Chi Minh City, Vietnam, July, 2012
  • 44.“Designing a Social Support Mechanism for Online Consumer Purchase Decision Making”, Li, Y.-M., Y.-L. Lee, Proc. 16h Pacific Asia Conference on Information Systems (PACIS 2012), Ho Chi Minh City, Vietnam, July, 2012.
  • 45.“Building Social Decision Support Mechanisms with Friend Networks”, Li, Y.-M., Yi-Lin Lee, Proc. 45th Hawaii International Conference on System Science (HICSS-45), Maui, Hawaii, USA, January, 2012.
  • 46.“Analyzing Monetization Models for Digital Content Services: Channel Ownership and Royalty Contracts”, Li, Y.-M., Yuan Fang, B.-H. Jin, Proc. 10th Workshop on e-Business (WeB 2011), Shanghai, China , December, 2011.
  • 47.“Social Support Mechanism in Micro-blogosphere”, Li, Y.-M., C.-Y. Lai, 13th International Conference on Electronic Commerce (ICEC 2011), Paper 44, Liverpool, UK, August, 201.
  • 48.“Business Modeling for Online Video Services: Download vs. Streaming”, Li, Y.-M., L.-F. Lin, 13th International Conference on Electronic Commerce (ICEC 2011), Paper 48, Liverpool, UK, August, 201.
  • 49.“VoIP Pricing in Competing Markets”, Li, Y.-M., S.-W. Chu, 13th International Conference on Electronic Commerce (ICEC 2011), Paper 49, Liverpool, UK, August, 2011, forthcoming .
  • 50.“Deriving Marketing Intelligence over Microblogs”, Li, Y.-M., T.-Y. Li, Proc. 44th Hawaii International Conference on System Science (HICSS-44), pp 1-10, Kauai, Hawaii, USA, January, 2011..
  • 51.“A Diffusion Mechanism for Online Advertising Service over Social Media”, Li, Y.-M., Y.-L. Shiu, Proc. 4th International Workshop on Architectures, Concepts and Technologies for Service Oriented Computing (ACT4SOC 2010), pp 16-25, Athens, Greece, July, 2010.
  • 52.“Integration of WiMax and WiFi Services: Bandwidth Sharing and Channel Collaboration”, Paper 28, Li, Y.-M., J.-H. Jhang-Li, Proc. 14th Pacific Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, July, 2010
  • 53.“Comparing the Contracts for Digital Music Channels”, Li, Y.-M., J.-H. Jhang-Li, Y-. Fong, Proc. 8th Workshop on e-Business (WeB 2009), Phoenix, Arizona, USA, December, 2009
  • 54.“Pricing and Capacity Planning in Online Games: The Design of Contracting-out Model”, Li, Y.-M., J.-H. Jhang-Li , S.-W. Chuang, Proc. 8th Workshop on e-Business (WeB 2009), Phoenix, Arizona, USA, December, 2009. (Best paper award)
  • 55.“Comparing B2B Trading Mechanisms”, Li, Y.-M., J.-H. Jhang-Li, Proc. 8th Workshop on eBusiness (WeB 2009), Phoenix, Arizona,, USA, December, 2009.
  • 56.“Identifying Bloggers with Marketing Influence in the Blogoshpere”, Li, Y.-M., C.-Y, Lai, C.- W. Chen, 11th International Conference on Electronic Commerce (ICEC 2009), pp 335-340, Taipei, Taiwan, August, 2009.
  • 57.“Advertising Strategies for Peer-Supported Content Services”, Li, Y.-M., H.-C, Chang, J.-H. Jhang-Li, 11th International Conference on Electronic Commerce (ICEC 2009), pp 370-373, Taipei, Taiwan, August, 2009.
  • 58.“Recommender Service for Social Network based Applications”, Li, Y.-M., H.-W. Hsiao, 11th International Conference on Electronic Commerce (ICEC 2009), pp. 378-381, Taipei, Taiwan, August, 2009.
  • 59.An Endorser Discovering Mechanism for Social Advertising”, Li, Y.-M., N.-J. Lien, 11th
  • 60.“A Novel Recommendation Mechanism for Knowledge Sharing in Online Forum Communities”, Li, Y.-M., T.-F. Liao, Proc. 13th Pacific Asia Conference on Information Systems (PACIS 2009), Hyderabad, India, July, 2009.
  • 61.“Service Quality’s Impact on Mobile Satisfaction and Intention to Use 3G”, Li, Y.-M., Y.-S. Yeh., Proc. 42th Hawaii International Conference on System Science (HICSS-42), pp1-10, Manoa, Hawaii, USA, January, 2009.
  • 62.“Discovering Influential Nodes for Viral Marketing”, Li, Y.-M., C.-Y, Lai, C.-H. Lin, Proc. 42th Hawaii International Conference on System Science (HICSS-42), pp1-10, Manoa, Hawaii, USA, January, 2009.
  • 63.“Operating Models for Wi-Fi Access Services”, Li, Y.-M., C.-C. Lo, D.-Y. Cheng, J.-H. JhangLi, Proc. 7th Workshop on e-Business (WeB 2008), pp.336-342, Paris, France, December, 2008. Forthcoming.
  • 64.“Optimal Strategies of IT Consulting Firms: The Impact of License Fee and Open Source”, Li, Y.-M., J.-H. Jhang-Li, Y.-C. Liu, 10th International Conference on Electronic Commerce (ICEC 2008), Article No. 40, Innsbruck, Austria, 2008.
  • 65.“Economic Investigation of Peer Produced Services”, Li, Y.-M., Y.-L. Lee, Proc. 12th Pacific Asia Conference on Information Systems (PACIS 2008), pp.1526-1535, Suzhou, China, July, 2008.
  • 66.“Building Cooperation in VoIP Network through a Reward Mechanism”, Li, Y.-M., D.-Y. Cheng, J.-H. Jhang-Li, Proc. 12th Pacific Asia Conference on Information Systems (PACIS 2008), pp.799-808. Suzhou, China, July, 2008.
  • 67.Incorporate Personality Trait with Support Vector Machine to Acquire Quality Matching of Personnel Recruitment”, Li, Y.-M., C.-Y. Lai, C.-P. Kao, 4th Proc. International Conference on Business and Information 2008 (BAI 2008), pp.1-11, CD-ROM:B2-315, Seoul, Korea, July, 2008.
  • 68.“Agent-based Social Decision Mechanism For EC Service Quality Evaluation”, Li, Y.-M.,Y.-L. Lee , C.-Y .Lai, 4th Proc. International Conference on Business and Information 2008 (BAI 2008), pp.1-9, CD-ROM:D4-545-1733-1-DR, Seoul, Korea, July, 2008.
  • 69.”A Synthetical Approach for Blog Recommendation Mechanism: Trust, Social Relation, and Semantic Analysis", Li, Y.-M., C.-W., Chen, Proc. 7th International Conference on Electronic Business (ICEB 2007), pp.29-34, Taipei, Taiwan, December, 2007. (Best paper award)
  • 70.”Competition and Integration Strategy Analysis of Advertisement-Supported Social Networking Related Services", Li, Y.-M., C.-W., Chen, Proc. 7th International Conference on Electronic Business (ICEB 2007), pp.174-180, Taipei, Taiwan, December, 2007
  • 71.“Pricing Digital Content with DRM Mechanism”, Li, Y.-M., C.-H. Lin, Proc. 9th International Conference on Electronic Commerce (ICEC 2007), pp.433-440, Minneapolis, USA, August, 2007.
  • 72.“Pricing Web 2.0 Related Services: Peer Production”, Li, Y.-M., Y.-L. Lee, Proc. 9th International Conference on Electronic Commerce (ICEC 2007), pp.441-448, Minneapolis, USA, August, 2007.
  • 73.“Efficiency Analysis for Display Ads and Contextual Search”, Li, Y.-M., J.-H. Jhang-Li, Y.-L. Lee Proc. 9th International Conference on Electronic Commerce (ICEC 2007), pp.361-368, Minneapolis, USA, August, 2007.
  • 74.“Pricing Web Advertisement: Display Ads and Contextual Search”, Li, Y.-M., J.-H. Jhang-Li, Proc. 11th Pacific Asia Conference on Information Systems (PACIS 2007), CD-ROM: paper #76, Auckland, New Zealand, July, 2007.
  • 75.“A One-to-Many Dynamic Negotiation Strategy Model Based on Fuzzy Theory”, Chen, P.-W., T.-K. Hwang, Y.-M., Li, Proc. 6th International Conference on Computational Intelligence in Economics and Finance (CIEF 2007), pp.356-362, Salt Lake City, USA, July, 2007
  • 76.“Knowledge Integration: A Public Goods Approach with Asymmetric Information”, Li, Y.-M., J.-H., Jhang-Li, Y.-S., Yeh, Proc. 18th Information Resources Management Association International Conference (IRMA 2007), pp.802-806, Vancouver, Canada, May, 2007.
  • 77.“Efficient Knowledge Sharing: Performance and Incentive”, Li, Y.-M., Y.-S., Yeh, Proc. 18th Information Resources Management Association International Conference (IRMA 2007), pp. 159-163, Vancouver, Canada, May, 2007.
  • 78.“Pricing Heterogeneous Content Distribution Channels: Efficiency and Profitability”, Li, Y.-M., Proc. 5th Workshop on e-Business (WeB 2006), pp.1-9, CD-ROM:1D-2, Milwaukee, Wisconsin, USA, December, 2006.
  • 79.“Optimal Contract of P2P Content Distribution”, Li, Y.-M., Proc. 5th Workshop on e-Business (WeB 2006), pp.1-7, CD-ROM:1D-3, Milwaukee, Wisconsin, December, 2006.
  • 80.“Pricing Strategy Analysis for Collective Purchasing E-Commerce”, Li, Y.-M., P.-W. Chen, T.- K. Hwang, Proc. 5th Workshop on e-Business (WeB 2006), pp.1-7, CD-ROM:1C-4, Milwaukee, Wisconsin, USA, December, 2006.
  • 81.“A Fuzzy Rule-based Bargaining Model for Online Group Purchasing”, Chen, P.-W., Y.-M., Li, T.-K. Hwang, Proc. 5th International Conference on Computational Intelligence in Economics and Finance (CIEF 2006), pp 271-274, Kaohsiung City, Taiwan, October, 2006.
  • 82.“On the Formation of Peer- to- Peer Networks: Self-Organized Sharing, Groups and Links”, Li, Y.-M., Y. Tan, P. De, Proc. 25rd Annual International Conference on Information Systems (ICIS 2004), pp.493-503, Washington, D.C., USA, December, 2004 .
  • 83.“Pricing Peer-to-Peer Networks: Content Provision and Search Intermediary”, Li, Y.-M., Y. Tan, P.De, Proc. 14th Annual Workshop Information Technology Systems (WITS 2004), pp.194-199, Washington, D.C., USA, December, 2004.
  • 84.“ Peer-to-Peer Content Distribution Networks”, Proc. 25th Annual International Conference on Information Systems (ICIS 2004) Doctoral Consortium , Charlottesville, Virginia, USA, December, 2004.
  • 85.“Optimal Pricing and Advertising Policies for Web Services”, Kumar, S., Y.-M. Li, S. Sethi, Proc. 14th Annual Workshop Information Technology Systems (WITS 2004), pp.104-106, Washington, D.C., USA, December, 2004.
  • 86.“On the Scale of Peer-to-Peer Networks”, Li, Y.-M., Y. Tan, Y.-P. Zhou, Proc. 13th Annual Workshop Information Technology Systems (WITS 2003), pp.13-18, Seattle, USA, December, 2003.
  • 87.“An Enhanced Expert Finding Model for Using Social Networks”, Li, Y.-M., C-H. Chang, W.- Y. Chang, Proc. 23th International Conference on Information Management (ICIM 2012), Kaohsiung, Taiwan, May, 2012
  • 88.“The Pricing Strategy of VoIP Phone-out Services”, Li, Y.-M., S.-W. Chu, Proc. 22th International Conference on Information Management (ICIM 2011), Taichung, Taiwan, May, 2011.
  • 89.“Competition Strategy for Software Market of Smart Phone”, Li, Y.-M., C.- C. Liu, S- F. Wu, Proc. 22th International Conference on Information Management (ICIM 2010),Taichung, Taiwan, May, 2010. (in Chinese).
  • 90.“A Game Theoretic Analysis of E-Book Service”, Li, Y.-M., J.- D. Wu, J.- W. Huang, Proc. 21th International Conference on Information Management (ICIM 2010), Tainan, Taiwan, May, 2010. (in Chinese).
  • 91.“Analysis of Versioning Strategy for Online Video Service: Quality, Price, and Advertisement”, Li, Y.-M., Y-. Fong, Proc. 21th International Conference on Information Management (ICIM 2010), Tainan, Taiwan, May, 2010. (in Chinese).
  • 92.“Pricing Cloud Computing”, Li, Y.-M., H.-J. Liu, Proc. 20th International Conference on Information Management (ICIM 2009), Taipei, Taiwan, May, 2009. (in Chinese).
  • 93.“A Game Theoretic Analysis of Customer Selection, Additional Value and Pricing Strategy in Mobile Phone Market”, Li, Y.-M., W.-P. Chiang, C. Yang, Proc. Proc. 20th International Conference on Information Management (ICIM 2009), Taipei, Taiwan, May, 2009.
  • 94.A Game Theoretic Analysis of Computing Platform Selection”, Li, Y.-M., T.-Y. Li, F. Fong, Proc. 20th International Conference on Information Management (ICIM 2009), Taipei, Taiwan, May, 2009. (in Chinese).
  • 95.“Analyzing Certification Mechanism on VoIP Security Quality: A Game Theoretic Approach”, Yang, C., Li, Y.-M., K.-Y. Yang, Proc. 20th International Conference on Information Management (ICIM 2009), Taipei, Taiwan, May, 2009. (in Chinese).
  • 96.“A Game Theoretic Analysis of E-Leaning Strategy”, Li, Y.-M., K.-Y. Yang, C. Yang CDROM Proc. 11th Conference on Information Management Practice (IMP 2008), Taipei, Taiwan, December, 2008. (in Chinese).
  • 97.”Recommendation of Social Computing Applications”, Li, Y.-M., H.-W. Hsiao, CD-ROM Proc. 11th Conference on Information Management Practice (IMP 2008), Taipei, Taiwan, December, 2008.
  • 98.“Open or Close? A Strategic Analysis for Web Social Networking Platform”, Li, Y.-M.and T.- Y. Li, Proc. 19th International Conference on Information Management (ICIM 2008), Nantou, Taiwan, May, 2008.
  • 99.“Pricing Strategy and DRM in Digital Music Service”, Li, Y.-M., W.-P. Chiang, C. Yang, Proc. 19th International Conference on Information Management (ICIM 2008), Nantou, Taiwan, May, 2008
  • 100.“The Effects of Quality and Price on the Intention to Use Free-Email”, Li, Y.-M., K.-Y. Yang, C. Yang, Proc. 19th International Conference on Information Management (ICIM 2008), Nantou, Taiwan, May, 2008. (in Chinese)
  • 101.“Exploiting Game theory to analyze the Portfolio Selection of Enterprise Information Systems”, Li, Y.-M. and L.-T. Fong, 19th International Conference on Information Management (ICIM 2008), Nantou, Taiwan, May, 2008. (in Chinese)
  • 102.“Discovering Potentially Influential Sources in WebBlog Networks”, Li, Y.-M., C.-W. Chen, N.-J. Lien, CD-ROM Proc. 10th Conference on Information Management Practice (IMP 2007), Kaohsiung, Taiwan, December, 2007. (in Chinese)
  • 103.“Blog Recommender based on Ontologies and Social Network Analysis”, Li, Y.-M., C.-W. Chen, T.-F. Liao, CD-ROM Proc. 10th Conference on Information Management Practice (IMP 2007), Kaohsiung, Taiwan, December, 2007. (in Chinese).
  • 104.“Blog Recommendation System based on Social Networks and Preference Score Mechanism”, Li, Y.-M. and T.-Y. Li, Proc. 12th Conference on Artificial Intelligence and Applications (TAAI 2007), Yunlin, Taiwan, November, 2007.
  • 105.“Advertising Strategy Analysis of Digital Media: Competition and Cooperation”, Li, Y.-M., I. Chi, C.-C. Chang, J. Chen, J. Chan, Proc. 18th International Conference on Information Management (ICIM 2007), Taipei, Taiwan, May, 2007. (in Chinese)
  • 106.“Game Theoretic Analysis of Online Video Service Strategy”, Li, Y.-M., M.-M. Hsu, K.-C. Chou, A.-H. Lee Proc. 18th International Conference on Information Management (ICIM 2007), Taipei, Taiwan, May, 2007. (in Chinese)
  • 107.“A Blog System with Trust Mechanism”, Li, Y.-M., J.-C. Chen, T.-Y. Li, Proc. 18th International Conference on Information Management (ICIM 2007), Taipei, Taiwan, May, 2007. (in Chinese)
  • 108.“Effects of BBS Information Sharing on Users' Online Purchasing Behaviors”, Li, Y.-M., V. Chi, C.-Y. Chiu , Proc. 18th International Conference on Information Management (ICIM 2007), Taipei, Taiwan, May, 2007. (in Chinese)
  • 109.“Auditing and Provision Strategies of Utility Computing Service: A Game Theoretic
  • 110.“Trust Based Intelligent P2P Recommendation System”, Li, Y.-M. and C.-P. Kao, CD-ROM Proc. 11th Conference on Artificial Intelligence and Applications (TAAI 2006), Kaohsiung City, Taiwan, December, 2006. (in Chinese)
  • 111.“Trust Based Instant Messaging System”, Li, Y.-M., T.-Y. Li and J.-C. Chen, CD-ROM Proc. 9th Conference on Information Management Practice (IMP 2006), Yunlin, Taiwan, December, 2006. (in Chinese)

Others

  • 1."A Game Theoretic Analysis of E-Book Service", Li, Y.-M., J.- D. Wu, J.- W. Huang, Proc. 21th International Conference on Information Management (ICIM 2010), Tainan, Taiwan, May, 2010. (in Chinese).

Lab. Introduction

The main research direction of this laboratory is to use the computer science, management and economics methods to study the related technology application and economic strategy of the digital information industry (such as digital content, information supply chain, network telecommunication, e-commerce and community network).

The main features of the research topic are closely linked to the current industrial pulsations and academic research topics.

In the area of IT applications, we are developing effective and reliable business intelligence and social computing services system using the integration of information and network technologies (e.g. information networks, artificial intelligence, data mining technology) in e-commerce and web services.

In the information economy strategy, mainly in the construction of e-commerce and network service operation mode, and using quantitative analysis methods (such as game theory, information economics, industrial organization, statistical model), to develop practical and rigorous technology policy and competitive strategy.

 Current research topics include social computing services and recommendation mechanisms, peer-to-peer web applications and knowledge management, digital content and digital supply chains, and analysis of service strategies for the Internet economy.

Lab. Direction

E-commerce
Business intelligence
Information economy
Digital finance
Social computing

Research Tool

Python
MySQL
Data mining
Social Recommendation
Network Economic

Basic Requirements

Programming
Data mining

Contact

Shih-Yuan Huang / selena88.huang@gmail.com

Highlights